This Privacy Notice for Zharf Studio, the company behind Meowie (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
- Download and use our mobile application (Meowie), or any other application of ours that links to this Privacy Notice
- Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@meowie.app.
At a glance
Summary of Key Points
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services. We collect your email address when you create an account, data about how you use the app, such as the movies and TV shows you save to your library, and the words you type into search. We also work out which country you are in from your IP address, so we can show the right age ratings and streaming services. We do not store your IP address in our own database, but our hosting, analytics, and security tools process it as part of every request.
Do we process any sensitive personal information?
We do not process sensitive personal information.
Do we collect any information from third parties?
If you sign in with Google or Apple, we receive your email address from them. We do not buy personal information from anyone or collect it from data brokers.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In what situations and with which parties do we share personal information?
We use other companies to run parts of Meowie: TMDB for movie and TV information, Google and Apple for sign-in, plus the companies that measure how the app is used, help with searches, play trailers, work out your country from your IP address, host our database and servers, send our emails, deliver app updates, and report crashes. Section 4 explains what each one gets, and you can ask us for their names.
Do we sell your data or show you ads?
No. We do not sell or rent your personal information, we do not share it for targeted advertising, and there are no ads in Meowie.
How do we keep your information safe?
We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
What are your rights?
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights?
You can delete your account and all the data in it yourself, in the app under Settings. For anything else, visit meowie.app/contact to contact us.
Section 01
What Information Do We Collect?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Sensitive Information.
We do not process sensitive information.
Account and Library Data.
- Account Data. We collect your email address when you register for an account to use our Services. If you sign in with Google or Apple instead, Google or Apple sends us your email address so we can create or find your account. We do not receive your password, your contacts, or your profile picture. If you use Apple's Hide My Email, we only ever see the forwarding address Apple gives us.
- Library Data. We collect information about the movies and TV shows you interact with, save, rate, or categorize within the app to provide a personalized experience.
- Search Data. When you search in the app, we record the words you type. Your search text is sent to TMDB to find matching titles, and to our analytics tool as an event so we can see what people look for. Some searches also go to an AI service that helps us work out which title or person you mean, for example when a word is misspelled or you describe a plot. If you ask Siri to save a title, Apple handles your voice request and sends us only the title you asked for, which we search for in the same way. Please do not type personal details into the search box.
- Feedback and Churn Data. If you send us feedback from inside the app, we store the message you wrote in our analytics tool. If you delete your account, we keep the reason you picked and how many days you used the app, with nothing that points back to you.
Application Data.
If you use our application(s), we also may collect or ask for the following:
- Mobile Device Data. We automatically collect device information (such as a random device identifier created by our analytics tool, plus your device model and manufacturer), operating system, app version, language and region settings, and similar technical information.
- Country. An outside service works out which country you are in from your IP address, so we can show the age rating and the streaming services for your region. We never learn more than your country.
Meowie does not send push notifications. The app contains no advertising identifier and no cross-app tracking.
Information automatically collected
We automatically collect certain information when you visit, use, or navigate the Services. This information does not usually reveal your specific identity but may include device and usage information such as your IP address, device characteristics, operating system, language preferences, and other technical information.
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect, such as which screens you open, which posters you tap, and how long a request took.
- IP Address. Your IP address reaches our servers, our content delivery network, and our analytics provider with every request. We use it to limit how often the same device can call our API and to block abuse. We do not save it in our own database, and we have turned off IP and username collection in our crash reporting tool. Our analytics provider may store your IP address and a rough location worked out from it, such as your country or city.
- Session Replays. Our analytics tool records a small sample of app sessions, about one in ten, as a replay of what happened on screen. Text you type into input fields and images are hidden in these recordings.
- Device Data. Information about the phone or tablet you use to access the Services.
Section 02
How Do We Process Your Information?
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To create your account and sign you in, including sending the one-time code to your email address.
- To deliver the Services, including your library items and your ratings.
- To find what you searched for. We send your search text to TMDB, and sometimes to an AI service, and show you the titles and people they return.
- To fit the app to where you are. We use the country worked out from your IP address to pick the right age rating for a title and to list the streaming services that carry it in your region.
- To protect our Services, including watching for crashes, errors, and slow requests, and limiting how often the same device can call our API. Errors on our servers go to a crash reporting tool, where we have turned off the collection of personal details such as IP addresses and usernames. Errors in the app go to our analytics tool.
- To evaluate and improve our Services, products, and your experience, using an outside analytics tool. We do not link analytics events to your email address or account, text you type into input fields is hidden in session replays, and only a small sample of sessions is recorded.
- To save or protect an individual's vital interest, such as to prevent harm.
Section 03
What Legal Bases Do We Rely On to Process Your Information?
We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law, like with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill our legitimate business interests.
If you are located in the EU or UK
The GDPR and UK GDPR require us to explain the valid legal bases we rely on:
- Performance of a Contract. We process your email address, library, ratings, and taste answers because we need them to give you the Services you asked for.
- Legitimate Interests. We process usage data, search terms, and crash reports to keep the app working, to stop abuse, and to understand which features people use. We only do this where your rights do not override our interest.
- Consent. We may process your information if you have given us permission for a specific purpose, such as the analytics cookies on this website. You can withdraw your consent at any time.
- Legal Obligations. We may process your information where necessary for compliance with our legal obligations.
- Vital Interests. We may process your information where necessary to protect your vital interests or those of a third party.
If you are located in Canada
We may process your information if you have given us specific permission (express consent) or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time.
Section 05
What Is Our Stance on Third-Party Websites?
The Services may link to third-party websites, online services, or mobile applications. We do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by their use. Any data collected by third parties is not covered by this Privacy Notice. We are not responsible for the content or privacy and security practices of any third parties.
Section 06
How Long Do We Keep Your Information?
We keep your account information for as long as your account exists. When you delete your account, we delete your email address, your library, your ratings, and your taste answers from our database straight away.
Two things outlive your account. We keep a churn log with the reason you picked for leaving and how many days you used the app, with no link to you. And the usage events already sent to our analytics tool stay there under the random device identifier, not under your account, for as long as that tool keeps them. Our server logs are deleted after 14 days.
Where we no longer have a reason to keep personal information, we delete it, make it anonymous, or store it safely and keep it out of further use until deletion is possible.
Section 07
How Do We Keep Your Information Safe?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. Traffic between the app and our servers runs over HTTPS, the connection to our database is encrypted, your sign-in tokens are held in the secure storage your phone provides, and the tokens we keep on our side are stored only as a hash. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
Section 08
What Are Your Privacy Rights?
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right to:
- Request access and obtain a copy of your personal information
- Request rectification or erasure
- Restrict the processing of your personal information
- Data portability (if applicable)
- Not be subject to automated decision-making
You can delete your account and everything in it yourself, at any time, in the app under Settings. You do not need to ask us first.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority. In the Netherlands, where we are based, this is the Autoriteit Persoonsgegevens.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us.
If you have questions or comments about your privacy rights, you may email us at info@meowie.app.
Section 10
Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
Section 11
Do United States Residents Have Specific Privacy Rights?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, or delete your personal information.
Your Rights
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling
We do not sell your personal information, we do not share it for cross-context behavioural advertising, and we do not use it for profiling that produces legal or similarly significant effects, so there is nothing here for you to opt out of.
How to Exercise Your Rights
To exercise these rights, you can contact us by visiting meowie.app/contact or by emailing us at info@meowie.app.
California “Shine The Light” Law
California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. Please submit your request in writing using the contact details in section 14.
Section 12
Do We Collect Information From Children?
Meowie is not meant for children under 13, and we do not knowingly collect personal information from them. If you believe a child under 13 has given us personal information, please write to us at info@meowie.app and we will delete the account and the data connected to it.
Section 13
Do We Make Updates to This Notice?
Yes, we will update this notice as necessary to stay compliant with relevant laws. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
Section 14
How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at info@meowie.app or contact us by post at:
Zharf Studio
Harstenhoekweg 28A
2587 SL 's-Gravenhage
Netherlands
KVK number: 42079110
Section 15
How Can You Review, Update, or Delete the Data We Collect From You?
The fastest way to delete everything is in the app. Open Settings, choose Delete account, confirm your email address, and we remove your account, your library, your ratings, and your taste answers right away. There is no waiting period and you do not need to contact us.
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To ask for a copy of your data, to correct it, or to make any other request, please visit: meowie.app/contact.